Francon is a womenswear label from Rotterdam whose aesthetic represents a modern, iterative approach to dressing, inspired by functional archetypes in timeless architecture.

Produced to the highest standards using quality fabrics, Francon editions correspond to specific situations and the moods they evoke, rather than the distracting edicts of the fashion system. An emphasis on setting as opposed to season makes for beautiful pieces which build over time into a coherent and timeless wardrobe for the modern woman.