Founded in 2013 in Amsterdam, Love Stories is the brainchild of multi-talented Marloes Hoedeman, who made a name for herself as a fashion and interior stylist. Hoedeman began her brand with softbra’s and bra’s in smaller sizes, which weren’t widely available, and the intention to create beautiful underwear that she would wear herself.
Love Stories’ fashion minded approach to lingerie is reflected in several aspects of the brand. Such as the fact that Love Stories is sold in boutiques alongside other fashion brands where the customers can also purchase a skirt or jumper, creating and completing an entire outfit. As a result, underwear enhances and is seen as an extension of the rest of your wardrobe.
With Love Stories underwear becomes outerwear. Love Stories’ two core lines are the ‘Undercovers’ and ‘Cover ups’. The ‘Undercovers’ consist of soft triangle bra's and delicate slips and the ‘Cover ups’ have more of a casual feel to them, of pyjama's and sexy boxers, oversized silky shirts, stunning bodysuits, dainty dresses and darling eye-masks.